Audit Bureau of Circulations


Audit Bureau of Circulations
орг.
сокр. ABC
1) марк., СМИ, амер. Бюро по контролю за тиражами (созданная в 1914 г. независимая некоммерческая аудиторская организация, членами которой являются рекламодатели, рекламные агентства, газетные и журнальные издательства, а также издатели деловой и разнородной литературы; Бюро осуществляет аудиторские проверки в интересах своих членов и подтверждает данные о тиражах; является основным источником данных для специалистов по составлению планов использования средств массовой информации; публикует ежегодный аудиторский отчет, содержащий данные аудиторских проверок, и полугодовой сборник издательских отчетов)
See:
2) марк., СМИ, брит. Бюро по контролю за тиражами (некоммерческая организация с аналогичными функциями, созданная в 1931 г. в Великобритании)

Англо-русский экономический словарь.

Смотреть что такое "Audit Bureau of Circulations" в других словарях:

  • Audit Bureau of Circulations — The Audit Bureau of Circulations (ABC) of North America is a not for profit circulation auditing organization. It is one of several organizations, operating in different parts of the world, that audits circulation, readership, and audience… …   Wikipedia

  • Audit Bureau of Circulations — Das Audit Bureau of Circulations (ABC) ist eine nordamerikanische Organisation, die Auflagen, Reichweiten und Leserstrukturen von Zeitungen und Zeitschriften ermittelt. Sie wurde als erste ihrer Art in der Welt 1914 in Chicago gegründet und hat… …   Deutsch Wikipedia

  • Audit Bureau of Circulations — /ˌɔ:dɪt ˌbjυərəυ əv sɜ:kjυ leɪʃ(ə)nz/ noun an organisation which verifies and publishes the circulation of magazines and newspapers. Abbr ABCs …   Marketing dictionary in english

  • ABC (Audit Bureau of Circulations UK) — In the United Kingdom and the Republic of Ireland, the ABC certifies and audits the circulations of major publications, including newspapers and magazines. History The Audit Bureau of Circulations (UK) is normally known as ABC . It was founded on …   Wikipedia

  • Hong Kong Audit Bureau of Circulations — The Hong Kong Audit Bureau of Circulations (Chinese: 香港出版銷數公證會), or HKABC in short, was established in April 1995.It is a non profit organization which aims at promoting the cause of circulation auditing in Hong Kong. It seeks to encourage a… …   Wikipedia

  • the Audit Bureau of Circulations — UK US noun (ABBREVIATION ABC) MARKETING ► an organization in the US and the UK that provides information about the number of readers of particular newspapers and magazines and visitors to websites, used by companies for deciding where to… …   Financial and business terms

  • Audit Bureau of Circulation — ˌAudit ˌBureau of Circuˈlation , Audit Bureau of Circulations abbreviation ABC noun MARKETING ORGANIZATIONS an organization which collects, checks, and publishes sales figures for newspapers and magazines: • The magazine had a circulation of… …   Financial and business terms

  • International Federation of Audit Bureaux of Circulations — The International Federation of Audit Bureaux of Circulations (IFABC) was founded in 1963 in Stockholm, Sweden. IFABC is a voluntary cooperative federation of industry sponsored organizations established in nations throughout the world to verify… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Newspaper circulation — A newspaper s circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since …   Wikipedia

  • publishing, history of — Introduction       an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …   Universalium


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